Web Design and Web Development 2017-12-13T11:44:51-07:00

Web Design vs Web Development

The difference between web development and web design can seem confusing. From a business perspective the two may seem synonymous, however these two terms have very different and distinct roles in the website building process.

Web design includes the usability and the aesthetic portion of a website – the “carpet and drapes” of the site. A designer will use a variety of design programs to create the visual elements and the layout of the website. On the other hand, a web developer will take a website design and produce an actual functioning website. A website developer will use CSS, HTML, JavaScript, PHP, and many other programming languages to provide life to the design files.

Let’s begin by taking a closer look at web design. A web designer will begin by taking a client’s website objectives into consideration. The designer will then proceed on to an information architect, which will set up the informational content of a website and help to guide the design process. He/she follow this up by creating “wireframes” and, finally, go on to the design stage. A web designer uses a variety of basic design principles in order to achieve an aesthetically pleasing layout.

There are specific design principles required for any website design. These principles include balance, contrast, emphasis, consistency, and unity. For example, with balance it is important for the designer to create a layout that has balance both in visual weight and contrast. The designer will often use a combination of heavy and light. “Heavy” refers to dark colors and large portions, while “light” refers to lighter colors and smaller portions. Achieving a balanced website design using correct proportion of both heavy and light is critical to thematic consistency.

Additionally, the designer will look at contrasting textures, sizes, and shapes to draw specific attention to various sections of the website. This consistency is also called “rhythm” or “repetition”, and it is a critical web design principle that will help to provide an exceptional experience for any website visitor. Unity brings the various parts of a website layout together and helps the human brain to visually organize important information by grouping various elements into understandable and relatable categories.

Let’s now continue by taking a closer look at web development. A web developer may often be referred to as a “programmer”. It is he or she who will take the creative design and construct a fully functioning website. It may be easier to understand this by imagining that the design is the picture of the website. A web developer will then take that design, or picture, and dissect it into components. Finally, the programmer will finish by using a programming language to develop the website pages, allowing them to communicate effectively with one another and the user.

Having both web design and web develop experience, Infinity Ranking is uniquely qualified to help you achieve your maximum potential through your web presence. Contact us today to set up a consultation and review our portfolio!