Local Business Citations
Whether large or small, you want your business to grow. A commanding internet presence is vital to achieving this goal and it allows you to expand beyond your current zip code. Local citations offer you the highest quality brand mentions and will ensure maximum-impact exposure quickly and easily.
Local citations come in a variety of formats. You can have a simple company name mention, but you can also have a mention of the website link, phone number, address or more. All of these are powerful tools for a business. Having an expert in the field and committed to your success is important if you want to get the very best results.
But why do you need to work with a Local Citations service? The reason is simple, if you really want your business to make an impact online, you will need quality citations. You can always count on quality citations from Infinity Ranking, also we can bring you complete SEO citation creation and updates at any time. We know that it can be a challenge to acquire great SEO citations so we created a dedicated Local Citations team of experts that are focused specifically on that. With our help, you will be able to obtain high-quality citation posting, and we will help with any removal of duplicate citations. We ensure your citations are accurate, concise, and relevant from an SEO standpoint.
Don’t hesitate to call us now. Local Citations work great for SEO and internet marketing, and they ensure you extraordinary exposure in the online world. At Infinity Ranking we are designed for your success!
Maps is Google My Business
It is absolutely necessary that your business’ online presence is Search Engine Optimized to help generate new leads. However, achieving organic search success is an ongoing battle, and Googles business listing tools have thus far not made it easy for SMEs.
There have been many confusing name changes (Google Local, Google+ Local, Maps Listing, Google My Business) and new versions come with new sets of information requirements. The latest and greatest is Google My Business (GMB), its free for any business to claim their listing and allows you to create a business profile that includes a Google Maps listing and appears in search results when customers use a relevant search term with a location keyword.
Google’s consumer research shows that over 70 percent of those who search for a local store’s business hours, address and operating hours via their smartphone, visit the store that same day. GMB is an efficient way for customers to find all this information. It does take a bit of effort to get it correctly, though. Here are some tips to help you:
Ensuring Your Location Is Correct
When a prospect or customer is searching online, Google will display the business listings that are closest to them. Your sales can be boosted by simply specifying your address. The “near me” function on mobile devices is being used more than ever before; within browsers, map apps, Siri, etc. Ensuring your business is properly set up in Google My Business, with the exact location is essential to your company’s survival.
Correctly Specify Your Opening/Closing Hours
Think about how many times you’ve quickly googled a shop to check their hours last minute while out running other errands. The same applies to your own potential customers especially if you run a business with stores in many locations that operate at different hours, this is incredibly important to get right. Google My Business enables you to set the operating times per location so this allows you to easily edit for any Holidays or last-minute changes.
Imagine how disappointing it is to arrive to a location only to discover they’re closed and their online listing had misinformation. How reliable is a business that can’t keep their own hours up to date?
Clearly State Your Business
Reaching people already near your business location specifically searching for your products is completely achievable through GMB and local SEO. Start by tagging the correct categories within your GMB profile. The correct category can make or break rankings. Ensuring your category is correct can help boost a business online for all kinds of relevant search terms. This is a balancing act, don’t try to tag every single category in hopes of attracting new business.
If somebody comes knocking on your door looking for screen printing and you sell web services, this opens an opportunity to leave a less than satisfactory review of your business online. That said, don’t just tick one box, associate your business with as many relevant keywords as possible so that all potential customers are targeted. For example, for an Orthodontist, categories might include “Dentistry” and “Oral Surgeon”.
What your customers think of you is important information. In the online world, it helps your business cut through the competition because reviews, good, bad or mixed, contribute to your search engine rankings. Knowing the importance of reviews is one thing, soliciting customer feedback is quite another.