Researching Competitors And Keywords
Search engine optimization, or SEO, can make all the difference for a business online. No matter how amazing your website, it is of no value if your potential customers never see it. Honing in on the keywords that your clients are using to search for you is the way to ensure your most effective visibility.
You must think like your customers. For example, if you run a carpet cleaning company in Austin, Texas, your customers will likely search for terms such as “carpet cleaning Austin.” Tailoring your website to comprehensively match the keywords that your potential customers search for is the key to getting seen by the right people. Some keywords are more sought-after than others. It may be difficult to rank for some terms. Searching the general term “carpet cleaning” will be much more difficult, as you will be trying to compete with every other carpet cleaner that has a website online, as well as all of the websites offering tips and advice on cleaning your own carpets. The simple addition of “Austin” will target exactly who you are looking for – people in need of carpet cleaning in the city of Austin.
Next, take a look at your competition. How does their website compare to yours? A website that is attractive, easy to read & navigate, interactive, and loads quickly will be more likely to capture the business of a customer than one that is plain, overly simplistic, or looks like it hasn’t been updated since the 1990’s.
Simple changes to the approach of business online make a world of difference in the volume of traffic your website experiences. More traffic equates to more sales. It is crucial this element of your business is not neglected. Call Infinity today, discuss your virtual mirror and allow us to help you become the fairest in the land!
About Infinity Ranking
Infinity Ranking was created out of a need to deliver comprehensive internet services for our clients. We brought together a team of masterminds, in their respective fields, in order to provide the very best of what businesses need to succeed.