What You Need To Know About Local SEO
While many businesses are aware of the importance of search engine optimization, they aren’t nearly as familiar with the ins and outs of local SEO services. Localized SEO has the same overriding concepts as ranking for a term nationally or regionally, but there are really important differences in how you can go about ranking locally versus on a broader and more general scale. While the goal might be the same in both cases, there are very different focuses and strategies for how to get there.
Who Is Local SEO For?
Localized SEO is mostly for small businesses who serve a very specific location or area. Local plumbers, contractors, a small town attorney, these are all examples of some of the many businesses that would want to rank for local area searches but wouldn’t have any use for people finding their website several states away or in another country.
However, local businesses often can always use more customers, and having a website that ranks near the top of all their most important keywords will make a huge difference in the number of customers and the amount of business done.
What Are The Most Important Factors For Ranking Locally?
When it comes to ranking for local SEO one of the first things that needs to be taken care of are listings. Google, Yahoo, and Bing not only have map listings for business, but they also have separate business listings. These can be claimed by any local business and not only has them show up on the maps that so often show up at the top of local service searches.
In addition to this, these listings often count as basic backlinks, which also help out SEO on the local level. Some things in SEO remain consistent!
In addition to these listings, a lot of work needs to be done on the website itself. Any local business website needs to have its contact information in easy to spot places, and have a clear contact page on their website. All title tags, meta tags, and alt tags need to be properly optimized, but as long as this is done with clear coding and a good design, that’s the first step to getting attention.
Finally, some off-page link building or getting a strong social media footprint to gather backlinks from social sources. Link building can be a little bit trickier with local sites but when done correctly it is powerfully effective.
When it comes to local SEO, it’s very possible to rank highly in most places with just a little help and the right knowledge. Unless a business is located in a big city with a lot of competition it’s usually easier to rank a local site since so few businesses understand SEO, but if you’re located in a competitive city that’s all the more reason to find some reliable and experienced SEO help! Local SEO doesn’t need to remain a mystery. Follow the information in this article and you will be on your way.
About Infinity Ranking
Infinity Ranking was created out of a need to deliver comprehensive internet services for our clients. We brought together a team of masterminds, in their respective fields, in order to provide the very best of what businesses need to succeed.